Many of the exhibitors scheduled to appear at the event faced international travel restrictions, organizers say.
“We sincerely regret the need for this decision. We were well-positioned and believed that many things would have been possible with our hybrid format. A purely digital format would also not have been a substitute for the new, hybrid approach because the focus of EISENWARENMESSE – International Hardware Fair Cologne is still the physical presence of exhibitors, who can make good use of the offerings and possibilities of the EISENWARENMESSE@home digital platform. But with broad commitment from the industry, we are now looking forward optimistically and with renewed energy to the event in 2022,” says Catja Caspary, vice president of Koelnmesse.
“An important unique selling point of the trade fair is the high level of internationality of both the exhibitors and visitors, and the innovative range of topics. Nevertheless, in view of the continuing rise in infections worldwide and the associated lockdowns, it was no longer possible to guarantee enough participation of international exhibitors and visitors,” says Matthias Becker, director of International Hardware Fair Cologne.
Click here for a recap of the 2018 event.